CONTEXT-SETTING WALK
A context setting walk provides insights on megatrends affecting business and society: from government plans, to shifts in values, and business impact.
INSPIRATIONAL VISITS
The investigation takes the participants to up-and-coming locations fitting the trend to be observed. These visits provide understanding of consumers, benchmarking competition, finding creative approaches.
REFLECTION SESSION
A reflection session closes the day by reviewing what could be the food for thought and ideas for the future.
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