Workshop+Walk program for European design professionals

On behalf of the Munich based innovation agency gravity Europe SHANGHAI FLANEUR designed a unique workshop+walk seminar for a group of 15 designers from Germany who had been on a corporate study tour in China. Shanghai Flaneur Creative Design Director Roman Wilhelm, a graphic and typeface designer, being a specialist for cultural interaction between China and the West, had created this special excursion on typography and design in the context of urban space, that provided the possibility to put typography and design into the center of urban perception, focusing on its aesthetical factors as well as the discrepancy between globalization and locality. The program started with a workshop at the URBN Hotel in Shanghai, where Roman and his Chinese counterpart Yi Meng provided a theoretical lecture on design in the Chinese-European context. A field-trip in the city followed, finishing with a discussion at the roof terrace overlooking the Huangpu River at Waterhouse Hotel, one of Shanghai’s most cotemporary Design Hotels.